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Direct-to-Patient (DTP) models are evolving fast.

January 29, 2026

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Today, ~10 manufacturers have already launched DTP capabilities to navigate new policy, access and competitive pressures. Our deep dive reveals that DTP means different things depending on therapeutic area, patient and access pathways.

VSHG’s latest DTP Landscape & Strategic Overview provides the clarity your team needs to understand what’s happening and what it takes to participate effectively.

Our service explores:

  • Evolving DTP structures and platform characteristics
  • Integration with telehealth and patient support programs
  • Critical implementation requirements for manufacturers

Whether you are evaluating a new DTP strategy or optimizing for an existing franchise, reach out to learn how our insights can sharpen your planning.

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