Launching a new pharmaceutical product is no small undertaking, with no shortage of questions or tasks to be completed. Decisions have to be made. Resources have to be secured. Plans have to be executed. Just one piece of that launch puzzle is the market access strategy. What will payers in your targeted market channels ‘do’ […]
Don’t Shortchange The Payer Perspective Read More »
Your product is nearing (or has already achieved) FDA-approval. You are putting together your commercial launch plan. Among other things, you need to formulate the payer strategy. But more realistically, there are payer strategies to consider. Payers are unique. Not all payers are the same. As such, it’s important to keep in mind that the payer component
One Size Does Not Fit All: Think Payer Strategies, Not Strategy Read More »
Preparing for a new pharmaceutical launch is one of the most exciting – and challenging – jobs for marketers. It’s even more difficult if you don’t think about the payer strategy early in the process. You have to engage stakeholders within your organization (and external vendors) and coordinate activities. You have to decide which customer
Launching A Pharmaceutical Product? Don’t Wait To Formulate Your Payer Strategy Read More »