Case Study
Payer Value Proposition Gap Analysis
Identification of gaps in PVP and new message recommendations
Client Challenge
- Client needs a field ready Value Proposition with messaging that resonates with Payers to optimize access for product
- Client has multiple presentation decks separated by clinical information and economic information and desires a revised value story highlighting highest value areas in one presentation
Approach
- Identified analogs of on-market products with similar market access characteristics to validate insights on Payer behavior and management
- Conducted market research to gain insights into the rationale behind decision-making for the current approach, and the evidence or data inputs used
- Evaluated Payer perspectives on Disease X therapies, the perceived differentiation among available and future treatments, and the impact on decision-making to determine the optimal positioning of agents within the class
Outcome
- Client gained insights to inform how to best position product informing their Payer strategy
- The client gained valuable insights to guide their evidence generation plan, identifying the most impactful studies to pursue