Payer Value Proposition Gap Analysis
Identification of gaps in PVP and new message recommendations
Client Challenge
- Client was seeking to optimize their Payer Value Proposition with messaging that resonates with payers to support access for their rare disease product
- Client had disparate presentation decks addressing clinical information and economic information and desired a holistic value story to highlight highest value areas
Approach
- VSHG assessed current PVP presentation decks to identify gaps in current Value Story and opportunities for improved consolidated messaging to reflect the product’s clinical and economic value
- Aligned multiple presentations and other relevant materials into one cohesive deck containing succinct, impactful value messaging
- Developed synthesized Payer Value Proposition resource for client to demonstrate product value via payer engagement
Outcome
Client was equipped with resource to engage payers with precise and meaningful holistic value messaging to optimize access