Case Study
Launch Planning
Small biopharmaceutical company required launch planning support for a next generation oncolytic immunotherapy
Client Challenge
The client’s limited market access resources created a need for external launch planning and readiness expertise. Focus areas included trade/distribution, reimbursement considerations, patient support services, payer engagement, organizational planning and value communication strategy.
Approach
Provided strategic advisory support to the Market Access Leadership Team.
Key activities included:
- Developed a comprehensive market access plan with clear strategic imperatives
- Oversaw budget management for all market access launch planning activities
- Updated the commercial launch readiness project plan, ensuring key activities and timelines were communicated across the organization
- Developed the market access team structure including field roles and responsibilities
- Built a data strategy and KPIs/metrics/targets for pre and post launch performance tracking
- Supported development of the patient support services program, including hub vendor selection
- Led strategy and execution for all market access marketing deliverables
Outcome
Successfully delivered all critical launch activities and milestones within a compressed timeline, ensuring launch readiness.
Quotes from VS Health Group Client:“I just wanted to thank you for all your help and effort. Your professionalism and ability to get up to speed quickly really helped us get back on track in a timely manner.”
“Today I had to look at the Launch Readiness Project Plan and was thrilled to see that it was updated and ready to go. In that moment, I thought about how much I appreciate having you all on the team. Thank you for all of your hard work and dedication.”
“This wouldn’t have been possible without the hard work and effort of the VSHG Team. Their dedication and ability to work under pressure allowed us to deliver before approval.”