Landscape Assessment
Gather Payer insights on product positioning, evidence generation, and competitive differentiation to inform Payer strategy and optimize evidence generation plan
Client Challenge
Client required a market assessment of the payer landscape and payer perspectives on its on-market pharmacy benefit product, as well as key competitors, to further refine its ongoing payer strategy and evidence generation plan
Approach
- VSHG identified analogs of on-market products with similar market access characteristics to validate current payer behavior and management
- Conducted market research to gain insights into the rationale behind decision-making for the current approach, and the most impactful evidence and data inputs
- Evaluated payer perspectives on treatment area therapies, the perceived differentiation among available and future treatments, and the impact on decision-making to determine the optimal positioning of agents within the class
Outcome
- The client gained insights on how to best position product, informing their ongoing Payer strategy
- Findings were used to guide their evidence generation plan, identifying the most impactful studies to pursue