Case Study
Landscape Assessment
Gather Payer insights on product positioning, evidence generation, and competitive differentiation to inform Payer strategy and optimize evidence generation plan
Client Challenge
Client required a market assessment of the Payer landscape and Payer perspectives on its on-market pharmacy benefit product, as well as key competitors, to further refine its ongoing payer strategy and evidence generation plan
Approach
- Identified analogs of on-market products with similar market access characteristics to validate insights on Payer behavior and management
- Conducted market research to gain insights into the rationale behind decision-making for the current approach, and the evidence or data inputs used
- Evaluated Payer perspectives on Disease X therapies, the perceived differentiation among available and future treatments, and the impact on decision-making to determine the optimal positioning of agents within the class
Outcome
- Client gained insights to inform how to best position product informing their Payer strategy
- The client gained valuable insights to guide their evidence generation plan, identifying the most impactful studies to pursue