Terry is a highly accomplished market access professional with over 27 years of experience in the pharmaceutical/biotech industry.

Currently, he serves as Executive Director at VS Health Group responsible for Government/Medicaid and National Commercial Accounts.

In this role, Terry leverages his extensive expertise to ensure Client success across all targeted segments of Managed Care and Market Access.
Prior to joining VS Health Group, Terry’s Pharma experience ran the gamut: Sales Representative, Regional Sales Trainer, District Sales Manager, Regional Account Manager, Associate Director Regional Accounts, National Account Director, Executive Director National Accounts. He has launched dozens of products in Diabetes, Neurology, Cardiovascular and Specialty as well as multiple other categories.

Terry has experience in large and startup pharma including his start at Bristol-Myers Squibb, launching Takeda Pharmaceuticals in the U.S., Amylin Pharmaceuticals and Avanir Pharmaceuticals. He’s been with Viking Healthcare Solutions for the past 10 years, taking on continuously increasing responsibilities.

Terry has a tremendous track record of success as a multiple award-winning Sales and Market Access professional. He takes ownership of clients’ products with the mantra of ‘under promise and over deliver’ on all fronts.

In 1997, Terry earned his Bachelor of Arts degree from Marshall University (Go Herd!) in Huntington, WV.

Terry is very collaborative with payers for formulary access and contractual opportunities and always incorporates the voice of the payer when working with his clients for drug coverage. He is consistently building relationships with payers to better understand their needs as well as illustrating the clinical and cost benefits for his manufacturer’s drugs.


Michael Rothrock

Expertise

  • PAYER ENGAGEMENT STRATEGY
  • LAUNCH PLANNING
  • PAYER INSIGHTS
  • STRATEGIC BUSINESS PLANNING
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