Josh Greenblatt is a highly accomplished market access professional with 25+ years of experience in the healthcare industry.

Currently, Josh serves as a Senior Vice President at VS Health Group, responsible for strategic development and client management.  In this role, Josh leverages his extensive background and expertise in business and product lifecycle management to bring meaningful and impactful solutions to our clients.

Josh brings invaluable knowledge and expertise across a variety of subject matter areas. His experience ranges from pre-commercial corporate partnership planning and execution to launch access strategy and tactical development.  He effectively guides clients through the development of key launch planning efforts, such as market sizing; benchmarking; portfolio, payer, and brand planning; pricing; and access strategy.  His experience in product launch and commercial execution spans contracting, value-based payment and other pricing models, and lifecycle management.  Josh’s breadth of knowledge and experience is an asset to clients at any stage of their business.

Prior to joining VSHG, Josh served as the Senior Vice President, Market Access and Communications at ADVI, where he oversaw their market access consulting practice.  In addition, Josh has previously held senior level positions at COEUS Consulting Group and MediMedia Managed Markets, ICON plc, Health Strategies Group Universal Care, PacificCare, and the University of California, San Diego School of Medicine.  Josh received his undergraduate degree from the University of Michigan and went for his postgraduate studies at the University of California San Diego.

In today’s marketplace, access and quality are the measurements which define a products success. I see our job as helping clients optimize these attributes and ensure patients can get the treatment they require.


Joshua Greenblatt

Expertise

  • PAYER INSIGHTS
  • PAYER ENGAGEMENT STRATEGY
  • STRATEGIC BUSINESS PLANNING
  • LAUNCH PLANNING
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