Bill and three colleagues founded Viking in 1998 as the industry's first outsourced market access team.   

Bill and three colleagues founded Viking in 1998 as the first outsourced market access team in the industry.   

Since its inception, Viking has grown its client base and service offerings under Bill’s leadership.  

Prior to Viking, he was responsible for the development and implementation of all managed healthcare, government, and trade marketing programs at Astra USA. Bill also headed their Professional Relations Department.  

Before Astra, Bill held various positions at Eli Lilly and Company in sales, marketing and corporate accounts.  When Lilly purchased PCS Health Systems he moved over and was part of PCS first clinical intervention team.  

Bill earned a B.S. in Pharmacy from Northeastern University. 

We founded Viking over twenty-five years ago as a solution for companies that preferred to outsource their market access field team. Since then, we have grown to become the established leader in market access, and as VSH Health Group, we are privileged to work with companies of all sizes to execute and optimize successful access strategies.


Bill Finneran

Expertise

  • PAYER INSIGHTS
  • PAYER ENGAGEMENT STRATEGY
  • LAUNCH PLANNING
  • LOSS OF EXCLUSIVITY PLANNING
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