Announcements

Welcome our new CEO, Dawn Rich

July 9, 2025

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We are thrilled to announce that Dawn Rich has been appointed as the new CEO of VS Health Group.

We are thrilled to announce that Dawn Rich has been appointed as the new CEO of VS Health Group.

With her dynamic leadership and innovative vision, Dawn is set to steer our organization into a new era of excellence and growth. As a former partner at VS Health Group, she brings a wealth of experience and a profound understanding of our business.

Dawn’s commitment to healthcare innovation and her passion for improving patient outcomes align perfectly with our purpose and values. We are confident that her leadership will drive forward our mission to deliver exceptional market access solutions to our clients.

Join us in welcoming Dawn Rich to her new role, and stay tuned for exciting developments ahead — including the appointment of Jeffrey Martini as our new Chairman of the Board.

by VS Health Group

About VS Health Group

VS Health Group is a market access and payer engagement firm founded by Bill Finneran, a 35-year industry veteran who helped develop the national account director model at Eli Lilly and co-founded Viking Healthcare Solutions in 1999 — the first outsourced market access team in the pharmaceutical industry. VSHG provides national and regional payer account management, contracting strategy, payer analytics, and market access execution to emerging and established biopharmaceutical companies across all therapeutic categories and benefit types.

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